Found within Chapter 12 - Drunken Times

  Tilman Fertita - star of the The Billionare Buyer, a show on CNBC that aired in 2016. In each episode of CNBC’s “Billion Dollar Buyer,” Fertitta will spend time with two small businesses from across the country. As he samples the businesses’ products and meets with the owners, he’ll also identify areas of improvements in the products and business operations.At the end of each episode, Fertitta will decide whether to place a purchase order with either, both or neither of the companies. As chairman, CEO and sole shareholder of Houston-based Landry’s Inc., Fertitta’s annual supply spend is $2 billion, according to a press release. Businesses featured on the show will offer products ranging from food and drink for restaurants and casinos (see Drunken Times) to linens and spa products for hotels. Through Landry’s and affiliated entities, Fertitta oversees more than 500 properties, including more than 50 different brands, such as Bubba Gump Shrimp Co., Morton’s The Steakhouse,
McCormick & Schmick’s and Rainforest Café, as well as five Golden Nugget Hotel and Casino locations, several hotel properties and other entertainment venues. Fertitta ranks at No. 293 on Forbes’ 2015 list of the wealthiest Americans, based on his $2.3 billion net worth. Landrys' products are casual dining, fine dining, casino games, entertainment destinations, and resorts.
Fertitta is Sicilian said to be a personal name based on an Arabic word meaning ‘butterfly’.

English:  Butterfly - [Old English buttorfleoge, evidently
butter (n.) + fly (n.), but of obscure signification. Perhaps based
                            on the old notion that the insects (or witches disguised as butterflies) consume butter or milk that is left
                            uncovered. Or, less creatively, simply because the pale yellow color of many species' wings suggests
                            the color of butter. Another theory connects it to the color of the insect's excrement, based on Dutch
                            cognate boterschijte. An overview of words for "butterfly" in various languages can be found here.
                            Also see papillon. Applied to persons from c.1600, originally in reference to vain and gaudy attire; by
                            1806 in reference to transformation from early lowly state; in reference to flitting tendencies by 1873.
                            Butterflies "light stomach spasms caused by anxiety" is from 1908.]
English:  Butterfly – 2: something that resembles or suggests a butterfly; esp :
                              a person chiefly occupied with the pursuit of pleasure

French idiom:  C’est du beurre – (literally it’s the butter) it’s a cinch, a piece of cake (see Stupid Delays)
                        L’ assiette au beurre – (literally a plate of butter) a plum job, something. easy
(see Stupid Delays)
French slang:   Se beurrer – to make a bundle of money
                        Se beurrer – to get soused, drunk

Portuguese slang:  Borboleta – (butterfly) prostitute, street walker, nightclub whore;
(see Drunken Times)

Russian slang:  Ночная бабочка - Nochnaya Babochka – (literally night butterfly) prostitute 
                 Счок/счака - Sichak/sichaka – (lit. a butterfly net) lazy person, goof off, shirke

   Lorenzo and Frank Fertitta – Founders and Co-owners of the cage fighting (see In a Hole, Trump's Reality) phenomenon Zuffa, an Italian word for 'fight', 'brawl' (see Confused Warriors), which is a sports promotion company founded in 2001 that owns the Ultimate Fight Championship (UFC), World Extreme Cagefighting (WEC), World Fighting Alliance (WFA), and PRIDE Fighting Championships. They are the Chairmen and CEOs of Station Casinos in Las Vegas (see Mad Money). Station Casinos are among the largest gaming companies in Las Vegas. Lorenz and Frank Fertita are now part of a Discovery and Travel channel reality TV show called American Casino (see Drunken Times). Cage fighting is a barbaric sport because it
allows fighters to hit opponents when they are knocked down.You are not suppose to hit someone when they are down. Much of the UFC is based on a sick Schsdenfreude. Those who profit from this throwback to the days of gladiators are whores, much like those who profit from guns, drugs, and other opportubistic overly-lenient/liberal phenomenons.     
Fertitta is Sicilian said to be a personal name based on an Arabic word meaning ‘butterfly’.
English:  Butterfly – 2: something that resembles or suggests a butterfly; esp :
                              a person chiefly occupied with the pursuit of pleasure

Italian idiom:  Andare a caccia di farafalle – (literally to catch butterflies) to waste one's time
Italian slang:  Farfalla – (literally butterfly) prostitute
                     Farfallone - philanderer
                     Farafallare – to steal part of the loot from one’s accomplices

French:  Papillone – butterfly; a parking ticket
              Pappilloner – to flit about, flirt incessantly

“What is causing the quarrels and FIGHTS among you? Isn’t it because there is a whole army of evil desires within you?  You want what you don’t have, so you kill to get it. You long for what others have, and can’t afford it, so you start a FIGHT to take it away from them….you only want what gives you PLEASURE.”   James 4:1 copyright © 2012
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